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Lucinda Holdforth - Leading Lines


“Exhilarating, illuminating, and absolutely captivating…” —Charlotte Wood


For those who aim to be leaders, mastering the power of speechmaking — the art and craft of persuasion — is more important than ever. If you want to be heard, it's not enough to have something to say: you must know how to say it.

In government, business or civil society, a leader's speech sets the tone: the wrong words can destroy a company, damage a reputation, or even start a war. But the right speech can build prosperity, drive peaceful solutions and bring people together. 


Lucinda Holdforth uses examples from history, literature and her 25-year career as a speechwriter to present a compelling analysis of celebratory, rallying and explanatory speeches in Leading Lines — an ode to the enduring power and relevance of speeches and an argument for their vital role in our democracy.

Meet Lucinda to talk about the words of power and leadership with National President of the Australian Institute of International Affairs, Allan Gyngell.

Tickets: $15 (includes a complimentary glass of house wine or juice)


Dr Lucinda Holdforth is one of Australia’s leading speechwriters, with a 25-year record of writing for corporate chairs and CEOs, entrepreneurs, political leaders and senior government officials. She provides coaching workshops on speechwriting for corporate and government teams and mentoring for individuals who want to hone their persuasive power. She wrote her doctoral thesis on rhetoric and teaches rhetoric and communications at the University of Sydney.

Allan Gyngell has worked on, and written about, Australia and the world for many years. He has been a diplomat, policy adviser, intelligence analyst and think tanker. He was Director-General of the Office of National Assessments, the inaugural Executive Director of the Lowy Institute for International Policy and foreign policy adviser to Prime Minister Paul Keating. Allan is currently National President of the Australian Institute of International Affairs and an Honorary Professor at the ANU. He is the author most recently of Fear of Abandonment: Australia in the World Since 1942.